tapie

The Mondrian & The Mayhem: Unpacking the Legend of the La Vie Claire Cycling Jersey

admin2025-12-26T08:56:49+00:00

Introduction: When Cycling Met Modern Art – A Revolution in the Peloton

In the vibrant, often dusty world of 1980s professional cycling, jerseys were typically functional, bearing sponsor logos on simple block colors. Then came La Vie Claire. Like a splash of abstract art hitting a canvas, their kit exploded onto the scene, forever changing the visual landscape of the peloton. This wasn't just a jersey; it was a statement – a bold, geometric masterpiece inspired by the Dutch...