Behind the Design: The Story Behind the 1987 Carrera Jersey

The 1987 Carrera cycling jersey is more than a piece of lycra—it’s a symbol of an era when bold design met powerhouse riders, and Italian flair took center stage in the peloton.

🇮🇹 An Italian Icon Is Born

Founded in the early ’80s, the Carrera Jeans–Vagabond team was named after the iconic Italian denim brand, and it quickly became known for its aggressive style—on and off the bike. But it was in 1987 that the team truly found its visual identity with a jersey that would become legendary.

The design? A striking white base splashed with blue, red, and yellow accents that mirrored the branding of Carrera jeans. The logo placement was bold and unapologetic, much like the riders who wore it. It was the perfect blend of cycling performance wear and fashion sensibility—something only the Italians could pull off so effortlessly.

🚴‍♂️ The Riders Who Wore It

In 1987, Carrera’s roster was stacked with talent. The jersey was worn by none other than Stephen Roche, who that very year would go on to win the Giro d’Italia, Tour de France, and World Championship—a feat only matched by cycling great Eddy Merckx.

Roche’s triple crown victory made the 1987 Carrera jersey a true collector’s item. Every photo of him on the podium, arms raised, makes this kit even more iconic.

✂️ Denim on the Shoulders?

Carrera also experimented with design elements that hinted at its fashion roots—like blue shoulder panels that were meant to evoke the texture of denim. It wasn’t just marketing; it was an attempt to make their riders style ambassadors on wheels.

🎨 A Design That Lasts

While the materials and cuts have evolved, the 1987 Carrera jersey remains a template of timeless design—simple yet distinctive. It doesn’t need garish patterns to make a statement. It tells its story through heritage, legacy, and a touch of Italian bravado.

🛍️ Want to Own It?

We’re proud to offer the 1987 Carrera replica jersey on PullingTurns.com—a tribute to an unforgettable team, an unstoppable rider, and a design that defined a generation. Whether you’re a collector, a retro ride enthusiast, or just a fan of great style, this jersey belongs in your collection.

👉 Shop the 1987 Carrera Jersey now
🏷️ Limited quantities available—because legends deserve rarity.